Zwei Studierende sitzen im Audimax


Graduation 2022

Graduation 2022 - MSc Marketing

Our ninth cohort of MSc Marketing students successfully completed their studies and celebrated their graduation at the WU campus. The entire faculty team together with Assoc. Prof. Dr. Christina…

marketmind Best Thesis Award 2022

marketmind Best Thesis Award 2022

Congrats to this year’s award winner Alena Rosmanit, and the two runner-ups Johannes Fladenhofer and Johanna Resch. The award honors the best three theses of the cohort in terms of novelty, practical…

Procter & Gamble case study

Procter & Gamble: Marketing strategy for a radically new product

Procter & Gamble enriched again this year’s kick-off with a case study that revolved around one of their latest razor innovations. Students were split up into small groups and either identified a…

Class of 2022

Welcome Class of 2022!

A warm welcome to the 11th cohort of the MSc Marketing! To kick off their studies, students participated in an intense and fast-paced, yet fun and inspiring two-day onboarding event. They were able to…

QS World University Rankings Masters in Marketing - Rank 10

Rank 10 globally – we all celebrate!

The MSc Marketing was again awarded the impressive 10th place in the international QS Masters in Marketing Ranking 2023! For the fourth time in a row we made it into the top 10 in the world! We even…