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IfSTO participates in the 10th Open Innovation Day with keynote speech

27/10/2015

At the 10th Open Innovation Day, which was organized by the Innovation Service Network and the TÜV Austria on the subject “From Internal Idea Management to Open Innovation”, Univ.-Prof. Dr. Christopher Lettl gave a keynote speech on “Open Ideation”.

At the 10th Open Innovation Day, which was organized by the Innovation Service Network and the TÜV Austria on the subject “From Internal Idea Management to Open Innovation”, Univ.-Prof. Dr. Christopher Lettl gave a keynote speech on “Open Ideation”.

To an audience of well-known business representatives, among others TÜV Autria, bene, Dr. Oetker or Palfinger Europe, he highlighted the importance of involving external resources in the innovation process. In today’s dynamic markets with shortening product lifecycles firms need to innovate constantly. Leading firms like Lego, Procter & Gamble or 3M are already harvesting the creative potential of external stakeholders.

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