Where to launch?

25/01/2024

Another study, coauthored by our team members Martin Sehner, Chiara Fabrizi, and Katarina Nossakova has been presented at the EIBA Conference 2023 in Lisbon.

"Where to launch? Exploring startup founders´ location decisions with a conjoint experiment”

The study, based on two conjoint experiments with 238 startup founders, explores the determinants of founders´ international location choices and examines the interaction and trade-offs among different factors, such as ease of doing business and market attractiveness

Keywords: location determinants; entrepreneurial ventures; decision-making; conjoint analysis

We are thankful to OeNB fund and eXplore! for the interest and support provided to this research.

For more information about the study, follow the link here.