Innovation Management for REWE International AG

04/07/2016

REWE International AG - Sommersemester 2016

EXECUTIVE SUMMARY

This report examines the implementation of an innovation management system for REWE International AG in Wiener Neudorf. The Austrian headquarter has a consulting function for six central and eastern European countries. The data gathered through theoretical and empirical research was a solid basis for developing five efficient and effective techniques. These measures ensure a successful innovation management and, therefore, will strengthen the competitive market position.

Approach

In order to get an insight into the possibilities of internal and external innovation measures, four different techniques were applied as an initial step: Theoretical research, employee interviews, creativity techniques and best practices. These techniques brought up altogether 54 measures that cover the whole innovation process. Using a dedicated evaluation tool, all measures were subsequently analyzed and valued regarding feasibility and impact. In coordination with the general management of Billa CEE, five high-potential measures were chosen for developing a detailed implementation plan.

Key findings

The successful implementation of an innovation management for Billa CEE needs to be integrated and based on the innovation process. That means, that the tasks regarding innovation management start by giving a possibility to submit an idea and end with the effective implementation of that idea.

The most important measures that need to be introduced at Billa CEE in order to reach this integrated view are the following:

  • The recruitment of an innovation manager

  • The set-up of an idea box as a submitting tool

  • The set-up of an innovation platform, not only as a submitting tool but also for guaranteeing transparency

  • Communication measures regarding the implementation of an innovation management

Cooperation Partner

  • REWE International AG
    Industriezentrum NÖ-Süd, Straße 3, Objekt 16
    A-2355 Wiener Neudorf

  • Contact Person:
    Mag.(FH) Sascha Worenz, MSC
    s.worenz@rewe-group.at
    www.rewe-group.at

Student team

  • Valentin Bauer

  • Viktoria Charlotte Braun

  • Luca Fichtinger

  • Lisa Gremsl

  • Julia Lipp

  • Verena Neuhauser

  • Daniel Posch

Projektbetreuung

  • Franziska Metz, MSc

  • Philip Bradonjic, MSc