How to tap the mobile money opportunity in Emerging Markets?

15/03/2018

McKinsey&Company estimates that the mobile money has the potential to reach over 1.6 billion new retail customers in emerging economies and to increase the volume of loans extended to individuals and businesses by $2.1 trillion. The scale of the opportunity is clearly understood by providers of digital financial services; however, these firms are faced with a landscape of unknowns.

How will the mobile money value chain work in practice? What do we know about consumer behavior and mobile money’s underpinning structure?

To answer some of these questions, McKinsey&Company made a large-scale research, covering analysis of mobile money economics, case studies, and observation of industry trends.

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