EXECUTIVE SUMMARY

The brand name „booties“ stands for convertible high heels which are transformable into flat shoes easily and in short time. Booties are as fashionable as traditional high heels in heel-mode and as comfortable as traditional ballerinas in flat-mode. This is achievable thanks to the superior mechanism that allows us to deliver a product without any compromises in design, since a fashionable appearance is the most crucial factor of a woman’s shoe. Other competitors’ solutions on the market are strongly insufficient in this area, which makes the product’s aesthetics our unique selling proposition.

Student team

• Manuel Bogner
  Paulina Kania
  Tim Herbst
  Igor Kazal
  Mark Spektor

Supervisor 

• Martin Finkenzeller, M.Eng.