Marketing Research Seminar Series

WU (Vienna University of Economics and Business) , Administration AD.0.090

Type Lecture / discussion
LanguageEnglisch
Speaker Prof. Vladas Griskevicius
Organizer Department Marketing
Contact christian.spadt@wu.ac.at

The Power of Social Norms Combined With Financial Incentives

It is widely recognized that making social norms salient can be effective in influencing behavior. But why do social norms sometimes backfire? And what happens when social norms are combined with financial incentives?

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