Research Seminar Series

The "Research Seminar Series" held by the WU's Marketing Department helps to connect our Faculty with outstanding international scholars from the Marketing field. Scholars from the world`s top universities are invited to present their latest research and to discuss the current trends and developments in all major areas of marketing research, including Consumer Behavior, Marketing Modeling and Marketing Strategy. In addition to the networking possibilities, this Research Seminar Series helps the WU faculty and PhD students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive early feedback on their own marketing research. The seminars are open to all WU faculties and students.

Please register for participation by sending an email to Christian Spadt.

Papers on this site should not be reproduced or quoted without author's permission.


Vladas Griskevicius, University of Minnesota (US)
March 21 | 13:00-15:00 | AD.0.090
"The Power of Social Norms Combined With Financial Incentives"

David Schweidel, Emory University, Atlanta (US)
June 13 | 13:00-15:00 | TC.3.10

Tammo Bijmolt, University of Groningen, (NL)
June 27 | 13:00-15:00 | D2.0.326


Jennifer Argo, University of Alberta (CA)
October 18th | 13:00-15:00 | AD.0.090
"The Negative Impact of Perfection vs. Flaws in The Retail Environment"

Koert van Ittersum, University of Groningen (NL)
October 25th | 13:00-15:00 | AD.0.090
"In-Store Shopping Dynamics"

Martijn de Jong, Erasmus University Rotterdam (NL)
November 8th | 13:00-15.00 | AD.0.090
"Assessing Sensitive Consumer Behavior Using the Item Count Response Technique”

Bernd Schmitt, Columbia University (US)
January 10th | 13:00-15:00 | AD.0.090
"Consumer Experiences in the Future: Robot or Human, Human or Robot?"


Zeynep Gürhan Canli, Koc University (TR)
April 12th, 2018 | 13:00-15:00 | TC.3.12

"Differential Impacts of God and Religion on Prosocial Intentions"

Barbara Kahn, University of Pennsylvania (US)
April 19th, 2018 | 13:00-15:00 | AD.0.090

"The Shopping Revolution: How Successful Retailers Win Customers in an Era of Disruption"

Robert Meyer, University of Pennsylvania (US)
April 26th, 2018 | 13:00-15:00 | TC.3.12

"When News gets Negative: The Evolution of Content in the Successive Re-telling of Events"

P.K. Kannan, University of Maryland (US)
May 17th, 2018 | 13:00-15:00 | D2.0.392

"Selling the Premium in Freemium"

Aradhna Krishna, University of Michigan (US)

June 26th, 2018 | 13:00-15:00 | TC.5.13

"Mental Simulation and other Mental Imagery"


Xueming Luo, Temple University, Philadelphia (US)
November 9th, 2017 | 14:30-16:30 | TC.5.18
"Targeting and Retargeting Experimentation and Machine Learning: Mobile Big Data Analytics"

Marco Bertini, ESADE Barcelona (ES)
November 23th, 2017 | 13:00-15:00 | D5.1.002
"Consumer Reactance to Conditional Discounts"

Andrew Stephen, University of Oxford (GB)
December 7th, 2017 | 13:00-15:00 | TC.5.16
“Intended and Unintended Consequences of Consumer Use of Social Media”

Cait Lamberton, University of Pittsburgh (US)
December 14th, 2017 | 13:00-15:00 | AD.0.090
“Stranger Danger: When and Why Consumer Dyads Behave Less Ethically than Individuals"


Christopher K. Hsee, University of Chicago (US)
March 22nd, 2017 | 10:00-12:00 | AD.0.122
"Curiosity, and Its Implications for Psychology, Economics, and Markting"

Prasad Naik, UC Davis (US)

April 6th, 2017 | 13:00-15:00 | LC.2.400

"Metrics Unreliability and Marketing Overspending"

Kristin Diehl, University of Southern California (US)

May 11th, 2017 | 13:00-15:00 | AD.0.090

"Life in Pictures- How taking photos affects enjoyment for and memory of experiences"

Wayne Hoyer, University of Texas at Austin (US)

Friday, June 2nd, 2017 | 10:00-12:00 | D2.0.374
"When and Why Does Consumer Brand Sabotage Cause Damage among Other Consumers?"


Els Gijsbrechts, Tilburg University (NL)

November 10th, 2016 | 13:00-15:00 | AD.0.095

„Navigating the last Mile in Grocery Shopping: The Click and Collect Format“

Bas Donkers, Erasmus University Rotterdam (NL)

November 17th, 2016 | 13:00-15:00 | AD.0.090

"Model-Based Purchase Predictions for Large Assortments"

Barak Libai, Interdisciplinary Center Herzliya (ISR)

November 24th, 2016 | 13:00-15:00 | AD.0.090

"The Role of Popularity in New Product Growth: Evidence from Free Digital Product Markets"

Priya Raghubir, New York University (US)

December 15th, 2016 | 13:00-15:00 | AD.0.090

"Malleable Monopoly Money: Does how you pay for a gift card affect how you spend it?”

Michael Trusov, University of Maryland (US)

January 12th, 2017 | 13:00-15:00 | AD.0.090

"Catching their eyes: context-driven information acquisition on search engines"


Dina Mayzlin, University of Southern California (US)

'Channels of Impact: User reviews when quality is dynamic and managers respond'

March 3rd, 2016 | 13:00-15:00 | AD.0.090

Catherine Tucker, Massachusetts Institute of Technology (US)

'Consumer Privacy'

March 18th, 2016 | 10.00-12.00 | AD.0.090

Jeffrey Inman, University of Pittsburgh (US)

'Digital Distraction: Consumer Mobile Device Use and Decision Making'

April 28th, 2016 | 13.00-15.00 | AD.0.090

Derek D. Rucker, Northwestern University (US)

'Psychological Power and Consumer Behavior: The Past, Present, and Future'

June 10th, 2016 | 13.00-15.00 | D2.0.392


Gerald Häubl, University of Alberta (CAN)

Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value

November 12th, 13:00-15:00, AD.0.090

Rajesh Chandy, London Business School (GB)

The impact of marketing (vs. finance) skills on business growth, prosperity, and survival: evidence from a randomized controlled trial in South Africa November 26th, 13:00-15:00, D2.0.392

Christine Moorman, Duke University (US)

What Doesn’t Kill a Weak Firm Increases the Risk of its New Product Introduction Strategy

December 3rd, 13.00 - 15:00, AD.0.122

Stijn Van Osselaer, Cornell University (US)

The Power of Personal

December 10th, 13:00 - 15:00, AD.0.090


Konstantinos Katsikeas

Constantine S. Katsikeas, Leeds University (UK)

Why is achieving strategic goals so difficult for export ventures?

March 26th, 13:00 - 15:00

Matthias Sutter

Matthias Sutter, University of Innsbruck (AT)

Experiments on credence goods - Lab and field evidence

April 10th, 10:00 - 12:00

Rik Pieters

F.G.M. (Rik) Pieters, Tilburg University (NED)

First impressions of advertising

April 23rd, 13:00 - 15:00

Ajay Kohli

Ajay K. Kohli, Georgia Institute of Technology(US)

Does Brand Licensing Increase a Licensor’s Shareholder Value?

May 07th, 13:00 - 15:00, D2.0.392

Ravi Dhar

Ravi Dhar, Yale University (US)

Of the Bold and the Beautiful: How Feeling Beautiful Leads to Bold Choices

May 21st, 13:00 - 15:00

Gerard Tellis

Gerard J. Tellis, University of Southern California (US)

"Understanding Virality in of YouTube Video Ads"

 June 11th, 13:00 - 15:00


Richard Bagozzi, University of Michigan (US)

Theory of Mind and Empathic Underpinnings of Managerial Mind-Sets.

October 23rd, 13:00 - 15:00

Stefan Stremersch,  Erasmus University Rotterdam (NED)

Unraveling Scientific Impact: Citation Types in Marketing Journals.

October 30th, 13:00 - 15:00

Chezy Ofir, Hebrew University Jerusalem (ISR)

Consumer Fairness.

November 20th, 13:00 - 15:00

Peter Fader, WHARTON University of Pennsylvania (US)

V(CLV): Examining Variance in Models of Customer Lifetime Value.

December 4th, 13:00 - 15:00 

Bart Bronnenberg, Tilburg University (NED)

Zooming In on Choice: How do Consumers Search for Cameras Online?

December 11th, 13:00 - 15:00


Hans Baumgartner, Pennsylvania State University (US)

Response biases in survey Research.

April 3rd, 13:00 - 15:00

Kathleen Vohs, University of Minnesota (US)

The Meaning of Money: Beyond Pragmatics.

April 10th, 13:00 - 15:00

Alexander Chernev, Northwestern University (US)

Lifestyle Branding: The New Frontier of Competitive Differentiation.

May 8th, 13:00 - 15:00

Oded Netzer, Columbia University (US)

Using Social Media Data to identify and Target Job Seekers.

May 22nd, 13:00 - 15:00

Harald van Heerde, Massey University (NZ)

How to Spend Marketing Budgets over the Business Cycle? The Case of International Tourism Marketing.

June 26th, 13:00 - 15:00


J. Scott Amstrong, WHARTON University of Pennsylvania (US)

Evidence-based Advertising.

September 19th, 11.30 - 13:30

Russell W. Belk, York University (CAN)

The End of Ownership?

September 27th, 11:00 - 13:00

Klaus Wertenbroch, INSEAD (FR)

Preferences for Fiscal Redistribution Determine whether Conspircuous Consumption Signals Deservingness.

October 18th, 10:00 - 12:00

G. Thomas M. Hult, Michigan State University (US)

Global supply chain Management: present and future.

October 24th, 13:00 - 15:00 

Jacob Goldenberg, The Hebrew University of Jerusalem (ISL)

Invisible No More.

November 7th, 13:00 - 15:00

Michel Tuam Pham, Columbia University (US)

Affect as an Ordinal System of Utility.

December 12th, 13:00 - 15:00


Katherine White, University of British Columbia (CAN)

Turning Slacktivists Into Activists: How the Public Versus Private Nature of an Initial Act of Symbolic Support Impacts Subsequent Prosocial Action.

April 11th, 13:00 - 15:00

Vicki G. Morwitz, New York University (US)

Malleable conjoint partworths: How the breadth of Response scales alters price sensitivity.

April 25th, 13:00 - 15:00

Eric A. Greenleaf, New York University (US)

The Impact of Individual-Level Consumer Surplus on Subsequent Willingness-to-Pay and Consumer Behavior: An example from Online Auctions.

May 6th, 12:30 - 14:30

Gita V. Johar, Columbia University (US)

Egocentric Categorization: Self as a Reference Category in Product Judgement & Consumer Choice.

May 23rd, 13:00 - 15:00

C. Page Moreau, University of Colorado at Boulder (US)

The Downstream Consequences of Divergent Thinking: How Playing With Legos Improves Creative Performances.

June 13th, 13:00 - 15:00

Ko de Ruyter, Maastricht University (NED)

A Public Good Gone Bad: Governance, Fee-Riding and the Long-Term Sustainability of a Virtual P3 Community.

June 27th, 13:00 - 15:00


Pradeep K. Chintagunta, University of Chicago (US)

Service Quality Variability and Termination Behavior.

September 6th, 13:00 - 15:00

Roland T. Rust, University of Maryland (US)

Optimizing Service Productivity.

October 4th, 13:00 - 15:00

Bruce Hardie, London Business School (UK)

A Joint Model of Usage and Churn in Contractual Settings.

November 8th, 13:00 - 15:00

Berend Wierenga, Erasmus University Rotterdam (NED)

When do decision makers follow intuitivity justiefied advice? A study in the context of new product decisions.

November 15th, 13:00 - 15:00

Chris Janiszewski, University of Florida (US)

The Desire for Consumption Knowledge.

December 13th, 13:00 - 15:00


Marnik G. Dekimpe, Tilburg University (NED), Catholic University Leuven (BEL)

Sleeping with the Enemy: Does Private-Label Production by National-Brand Manufacturers Create Retailer Goowill?

March 1st, 13:00 - 15:00

Simona Botti, London Business School (UK)

Turning the Page: The Impact of Choice Closure on Satisfaction.

April 12th, 13:00 - 15:00

Leigh McAlister, University of Texas at Austin (US)

Marketing's Influence: Evidence from Financial Archives.

May 10th, 13:00 - 15:00

Joseph Nunes, University of Southern California (US)

The End of Designer as Dictator: How Fashion Critics Affect Aesthetic Innovation.

June 14th, 13:00 - 15:00

Darren Dahl, University of British Columbia (CAN)

Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior.

June 21st, 13:00 - 15:00