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WU’s Strategy

Mis­sion State­ment

As a re­search-in­tens­ive pub­lic uni­versity with a keen aware­ness of its ob­lig­a­tions to so­ci­ety, WU pre­pares its stu­dents to take on re­spons­ib­il­ity in busi­ness and so­ci­ety. At WU, young people learn the busi­ness and eco­nom­ics skills they need to con­trib­ute pro­duct­ively to fa­cing today’s and to­mor­row’s eco­nomic, so­cial, legal, and eco­lo­gical chal­lenges us­ing fu­ture-ori­ented ex­pert­ise and re­spons­ible busi­ness be­ha­vior.

WU sees it­self as an in­ter­na­tional uni­versity, as an im­port­ant hub for global ex­change, and as a place where stu­dents and teach­ers work to­gether. Open-­minded­ness and di­versity were already among the uni­versity’s key val­ues at WU’s found­ing in 1898. WU is com­mit­ted to the prin­ciples of fair­ness and equal op­por­tun­it­ies, scien­ti­fic in­teg­rity, aca­demic freedom, and espe­cially plur­al­ity in top­ics and meth­od­o­logy.

WU is a re­spons­ible uni­versity.* This means that WU not only ac­cepts re­spons­ib­il­ity for the qual­ity of its per­form­ance in re­search, teach­ing, and third mis­sion activ­it­ies, but also that it acts in a so­cially re­spons­ible man­ner in all that it does.

*As based on the six Prin­ciples for Re­spons­ible Man­age­ment Edu­ca­tion (PRME)

WU's guid­ing prin­ciples

The fol­low­ing guid­ing prin­ciples have been defined as a basis for WU’s fur­ther devel­op­ment:

  • WU is com­mit­ted to ex­cel­lence in busi­ness- and eco­nom­ic­s-re­lated re­search and makes act­ive con­tri­bu­tions to the devel­op­ment of the rel­ev­ant dis­cip­lines by the re­spect­ive scien­ti­fic com­munit­ies.

  • WU is com­mit­ted to the prin­ciple of re­search-led teach­ing in all of its de­gree pro­grams.

  • As a uni­versity, WU is com­mit­ted to provid­ing an open-­minded and ex­plor­at­ive in­tel­lec­tual en­vir­on­ment that em­phas­izes crit­ical re­flec­tion and di­versity.

  • WU is com­mit­ted to so­cial re­spons­ib­il­ity. As a re­spons­ible uni­versity, WU lives up to its so­cial re­spons­ib­il­ity in all areas of its activ­it­ies, striv­ing for a pos­it­ive im­pact on so­ci­ety and the busi­ness com­munity. WU con­trib­utes to a com­pre­hens­ive un­der­stand­ing of how eco­nomic, so­cial, and eco­lo­gical factors re­late to each other, and in this way, it helps to make busi­ness and eco­nom­ics more sus­tain­able. WU as­sumes re­spons­ib­il­ity for all that it does. Its ac­tions are based on the prin­ciples of economy, sus­tain­ab­il­ity, bar­ri­er­-­free ac­cess­ib­il­ity in a broad sense, and it is com­mit­ted to anti-dis­crim­in­a­tion and in­clu­sion.

  • WU propag­ates a hol­istic un­der­stand­ing of busi­ness and eco­nom­ics and ac­know­ledges that a wide vari­ety of dif­fer­ent dis­cip­lines is needed to study busi­ness and eco­nom­ic­s-re­lated phenom­ena. This di­versity of dis­cip­line is one of WU’s spe­cific strengths, be­cause it al­lows the uni­versity to deal thor­oughly with com­plex is­sues in its re­search and teach­ing activ­it­ies and provide a solid basis for the devel­op­ment of sus­tain­able and in­nov­at­ive solu­tions in busi­ness and eco­nom­ics.

  • In ad­di­tion to ex­cel­lence in re­search and teach­ing, WU is also com­mit­ted to a high de­gree of pro­fes­sion­al­ism in its ad­min­is­trat­ive ser­vices.

Stra­tegic Plan & Per­form­ance Agree­ments

The Stra­tegic Plan is WU’s most im­port­ant strategy doc­u­ment – it describes WU’s plans for fu­ture devel­op­ment and the most im­port­ant guidelines for im­ple­ment­ing these plans. The most re­cent ver­sion of the Stra­tegic Plan was ap­proved by the Uni­versity Board on Decem­ber 4, 2017. It is the res­ult of nu­mer­ous in­puts and dis­cus­sions and was ap­proved un­an­im­ously by the Sen­ate.

Pur­su­ant to § 13 of the Uni­versit­ies Act 2002, Aus­trian uni­versit­ies are ob­lig­ated to con­clude three-year Per­form­ance Agree­ments with the gov­ern­ment. These Per­form­ance Agree­ments are ad­min­is­trat­ive con­tracts un­der pub­lic law that define the in­di­vidual uni­versit­ies’ ob­lig­a­tions to­wards the gov­ern­ment and vice versa. WU’s Per­form­ance Agree­ments with the gov­ern­ment reg­u­late which tasks and ser­vices WU has to per­form on be­half of the gov­ern­ment and which re­sources the gov­ern­ment has to provide to WU in re­turn.

Strategic Plan of WU
Strategic Plan of WU
Performance Agreements (in German)
Performance Agreements (in German)
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