Ghana Short Program on Marketing, Management, and Business Communication in Emerging Economies
The Ghana Short Program on Marketing, Management, and Business Communication in Emerging Economies is a three-week program organized in cooperation with the University of Cape Coast, which takes place in Accra and in Cape Coast (Ghana). The program is offered for the first time for 2027.
Important Information at a Glance
Topic: Marketing, Management, and Business Communication in Emerging Economies
Location: Accra (first 4 days) and Cape Coast, Ghana
Program dates: February 9 - 27, 2027
Participants: Bachelor’s students (advanced). A maximum of 20 WU students and 20 students from the University of Cape Coast (UCC) will participate in the program.
Lecturers: The program will be taught by WU & UCC lecturers.
Credits: 8 ECTS credits
Application period: September 30 - October 07, 2026 at 2:00pm respectively
- Course_Outline_ISP_Ghana_2027.pdf (pdf, 321 KB)
Program Details
Important information about ISP Ghana
The ISP in Ghana will be offered for the first time in 2027, and you can find some important practical information regarding the program below. Students who are selected to participate in this program will receive detailed further information and guidance from WU International Office regarding all aspects mentioned below.
Flights: Program participants will be responsible for booking their flights. WU International Office will communicate to all participants well in advance exactly which flights are to be booked. It is important that all participants take the same flights, as transfers in Ghana will be organized for the entire group.
Accommodation: Accommodation will be booked by WU for all program participants. For the first 4 days in Accra, students will be staying in Accra City Hotel in double rooms. The rest of the program will take place in Cape Coast, and students will be staying directly on campus of the University of Cape Coast in single rooms.
Travel documents: You will need to obtain a visa for travel to Ghana. Please note that your passport needs to be valid for a minimum of 6 months after your stay in Ghana. Selected participants will receive instructions regarding visa after the selection procedure.
Vaccinations: A proof of yellow fever vaccine is required for visa application for Ghana. We also highly recommend that your vaccines as defined in Austrian vaccination plan are up-to-date.
General remark:The program in Ghana is thoughtfully organized by the WU International Office in partnership with the University of Cape Coast. While every effort will be made to ensure a smooth and enriching experience, please be aware that some aspects may evolve due to local conditions. While utilities such as air conditioning, electricity, hot water, and WiFi will generally be provided, it cannot be guaranteed that they will be available at all times. Flexibility and openness are essential assets for this program. Preparatory sessions for program participants will be held well before the start of the program.
Application
Application for this program is possible between September 30 (2:00pm) and October 7 (2:00 pm), 2026!
For further information on the application process, application requirements and selection criteria, as well as the cancellation policy, please see here.
Student representative role
For the ISP Ghana the International Office is looking for one of the participating students to act as a student representative. The student representative will support the IO and the partner university with certain small tasks on-site and will be a point of contact for the students, the partner university, and the IO. In return, the program fee for the student representative will be reduced by € 300. If you are interested in this position, please upload the application form for student representatives in the online application form (under "additional documents") during the application period. Please note that you can only be considered for this role if you are also selected to participate in the ISP. Feel free to contact us if you have any questions.
Program Fee and Costs
Program fee for 2027: € 1,250 (tentatively, including accommodation and selected transfers)
International Short Programs abroad organized by WU are designed to enrich students’ academic experience and provide valuable international exposure. The program fee paid by participants contributes financially to the overall costs of running the program. For the ISP in Ghana, these costs include:
| Organizational costs | Coordination and support by WU before and throughout the program |
| Accommodation | Accommodation for students in Accra and Cape Coast |
| Transfers | Airport transfers, transfers within Accra and Cape Coast |
| Lecturer costs | Travel and accommodation expenses for lecturers delivering the courses |
| Course materials | Provision of learning resources to support students’ studies |
| Selected cultural and social events | Activities such as opening and closing receptions, as well as city tours, to enhance cultural immersion and networking |
| Certain excursions and/or company visits | Opportunities for practical insights into local businesses and culture |
Please note that the fee does not cover the following:
Flights
Visa fees: A valid visa is mandatory for entry to Ghana.
Vaccinations: Yellow fever vaccination is mandatory for entry to Ghana. Other vaccinations might be useful as well.
Foreign travel health insurance: Mandatory for travel for all participants.
Additional meals on lecture and non-lecture days
Additional expenses on site
Mobility grants for International Short Programs: There are 5 mobility grants available for this program. For more informaiton, including application requirements for mobility grants, please see here.
Credit Transfer Options & IBW International Experience
Upon successful completion of the program, which is worth 8 ECTS credits, students will receive a grade certificate.
The earned ECTS credits can be confirmed as (part of) the IBW International Experience and/or can be transferred towards your curriculum (see below). Please note that this is not an exhaustive list and that it is subject to change. For questions about credit transfer, please reach out to course.abroad@wu.ac.at.
Credit transfer options BaWiSo 19:
Internationales Wahlfach I and / or II
Freies Wahlfach
Only course 1 ("Business Communication: A focus on Ghana"): SBWL International Business Communication: Course V (Requirement: admission to the SBWL International Business Communication)
Only course 2 ("Marketing, Supply Chains, and Communication in Emerging Economics: Ghana as a Case Study"): SBWL International Business: Course IV
In addition, the Program can be confirmed as the “IBW International Experience”.
Credit transfer options BaWiSo 23:
A maximum of 8 ECTS for “Courses Abroad”
A maximum of 8 ECTS for the module “International Experience” (IBW)
Freies Wahlfach
Only course 1 ("Business Communication: A focus on Ghana"): Spezialisierung International Business Communication: Course V (Requirement: admission to the Spezialisierung International Business Communication)
Only course 2 ("Marketing, Supply Chains, and Communication in Emerging Economics: Ghana as a Case Study"): Spezialisierung International Business: Course IV
Credit transfer options BBE:
Free Electives
Only course 1 ("Business Communication: A focus on Ghana"): Specialization International Business Communication: Course V (Requirement: admission to the Specialization International Business Communication)
Only course 2 ("Marketing, Supply Chains, and Communication in Emerging Economics: Ghana as a Case Study"): Specialization International Business: Course IV
Cancellation policy
Please note the following cancellation policy:
If students cancel their participation until November 30, 2026, the International Office reserves the right to withhold a processing fee of 40 % (c. € 500).
If students cancel their participation after November 30, 2026 the International Office will not refund any portion of the program fee.
For more information on cancelling your participation in an ISP, please visit this website.
Last update: September 2026
All information is subject to change
International Short Programs for WU students