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Congratulations to our MSc Marketing Professor!

08/01/2021

Great news at the start of the year. We are proud to announce that our faculty member Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.) just published his first book in Chinese (Mandarin): Global Marketing Strategy: A Digest for Chinese Managers.

Prof. Schlegelmilch is WU's expert for global marketing strategy, innovation processes in organizations and CSR and communication.

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