After two years, the time had come again: The retail company HOFER once again invited students to the proven and exclusive high potential event at K47. Two years of Corona-related break with many changes were the focus of the inspiring and motivating keynote speech by Ilja Grzeskowitz on the topic of "Change". During the subsequent career talk, the HOFER KG board members Michael Kronegger and Christoph Rief discussed with Dr. Christina Holweg (WU) and Ilja Grzeskowitz. Michael Köttritsch from the daily newspaper Die Presse was the moderator. It was a successful evening with much joy at the opportunity to exchange ideas in person again.

On behalf of the students of our institute and the MSc Marketing, we would like to thank you very much and look forward to further cooperation with HOFER!