This week, we welcomed Yorck v. Mirbach and Thomas Spieler to our guest lecture series Praxisdialog. Thinking about processes and solutions from the customer's perspective has made the company the giant it is. Yet, not resting on past achievements and, above all, never losing touch with the needs of shoppers remains a major challenge.

This credo is more relevant than ever in times of disruption caused by artificial intelligence. A heartfelt thank you for providing insights into the diverse – some long-established, others current and future – applications of AI at Amazon. Thank you also for answering our many questions so openly, honestly, and patiently, not only in the Q&A session, but also afterwards with snacks and drinks.

It was great to kick off the semester with the students of our specialisation as well as many students from MSc Marketing - WU Vienna.

We are looking forward to a great semester!