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AMS Annual Conference 2022 in Monterey

31/05/2022

After more than two years of virtual conferences, the Annual Conference of the Academy of Marketing Science took place again in-person in Monterey Bay, California. The latest research results were presented and discussed in a variety of tracks. The Institute for Retailing & Data Scienc was present with a contribution by Cordula Cerha and Fabian Nindl under the title "We are all in this together! Instore Interactions in a shopping environment disrupted by COVID-19."

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