Research at WU Vienna

Our 1,600 researchers focus on topics in the fields of business and economics, society, and law.

Current Research

To the newsroom
Shifting balances of economic power
Free trade agreements and economic globalization have gone out of fashion: Sanctions, protectionism, and fears cloud the outlook for a prosperous development of international trade relations.

Meet Our Researchers

Shopping for a better world? Meet Our Researchers
Shopping for a better world?

A jar of honey for the preservation of rainforests, a chocolate bar for schools in Africa: Christina Schamp from WU’s Institute for Digital Marketing & Behavioral Insights explains cause-related marketing and the reasons why some brands succeed with their charity campaigns while others don’t.

In a Nutshell

All videos
Psychopaths in the C-Suite
Psychopaths in the C-Suite

The cliché of the monster in pinstripes comes up again and again in films, media reports, and even academic research. Is it true or just a myth? WU researcher Günter K. Stahl explains ...

A Cinderella story
Upcycling: The identity of products

Once an airbag, now a handbag: Bernadette Kamleitner of the Institute for Marketing & Consumer Research explains why it makes sense to refer to the former identity of upcycled products.

New Publications

Events

All events
Location: Library & Learning Center Ceremonial Hall 1

on 17 April 2024 Starting at 18:00

Brands Adapting to Change

Rebranding during global challenges
WU matters. WU talks.

Location: Library & Learning Center Ceremonial Hall 1

on 15 May 2024 Starting at 18:00

Sexual Harassment in Organizations

An overview of the situation in the EU and Austria
WU matters. WU talks.

Location: Library & Learning Center Ceremonial Hall 1

on 22 May 2024 Starting at 18:00

The Digital Euro

A platform for innovation in Europe
WU matters. WU talks.

Location: WU (Vienna University of Economics and Business) Library & Learning Center LC 2.400 Clubraum

on 23 May 2024 Starting at 09:00 - Ending at 18:00

European Scientific Legal Tech Summit

International experts talk about legal tech, AI, and the rule of law.

We have the answers

How important is scent marketing in an online environment?
Bernadette Kamleitner, institute head and professor at the Institute for Marketing and Consumer Research All answers

Ask Your Question

Our researchers are available to answer your questions about business, economics, social issues, and law.