Research at WU Vienna

Our 1,600 researchers focus on topics in the fields of business and economics, society, and law.

Current Research

To the newsroom
Gender Data Gap: Why women still find themselves disadvantaged
While the Gender Pay Gap describes gender inequality on the job market, the term Gender Data Gap refers to inequalities in social development as a whole: Most socio-organizational decisions are based on data concerning men, i.e. male bodies, male preferences and prototypical male life choices. In a recent study, WU researcher Sonja Sperber (Institute for Strategy, Technology and Organization) and her colleagues look into the negative effects of the Gender Data Gap and how to overcome it.

Topic of the Month

Susann Fiedler: Researcher of the Month
Group Behavior: How People Make Decisions

Researcher of the Month Katrin Hummel explores our behavior using eye tracking.

In a Nutshell

All videos
Psychopaths in the C-Suite
Psychopaths in the C-Suite

The cliché of the monster in pinstripes comes up again and again in films, media reports, and even academic research. Is it true or just a myth? WU researcher Günter K. Stahl explains ...

A Cinderella story
Upcycling: The identity of products

Once an airbag, now a handbag: Bernadette Kamleitner of the Institute for Marketing & Consumer Research explains why it makes sense to refer to the former identity of upcycled products.

Pay Dispersion & Performance-based Incentives
How pay influences performance

Do employees automatically work harder if they receive more pay? WU researcher Isabella Grabner has investigated the effects of pay dispersion, i.e. the variation between salaries.

Poverty in North Korea - 1 Minute, 1 Paper
Poverty in North Korea

Jesús Crespo Cuaresma, head of the Institute for Macroeconomics, estimates that about 60% of the North Korean population lives in absolute poverty.

New Publications


All events
Location: Library & Learning Center Ceremonial Hall 1 and YouTube livestream

on 01 March 2023 Starting at 18:00

Academic Freedom

Together with the University of St. Gallen (HSG), also turning 125 this year, we will discuss how we…
WU matters. WU talks.

Location: WU (Vienna University of Economics and Business) Executive Academy EA.0.024 Foyer

Starting on 30 May 2023 Ending on 02 June 2023

Illinois International Accounting Symposium

Jointly held by University Illinois at Urbana-Champaign and WU Wien

Location: Library & Learning Center Ceremonial Hall 2

on 05 June 2023 Starting at 18:00

Closed to Exclusion - Open to Inclusion

We want to critically reflect on how WU has dealt and stills deals with its Nazi past. The event…

Location: WU (Vienna University of Economics and Business)

Starting on 03 July 2023 Ending on 23 September 2023

125 years of WU Exhibition Path

The exhibition will be set up in the outdoor area of Campus WU. It will show the milestones of WU’s…

We have the answers

How important is scent marketing in an online environment?
Bernadette Kamleitner, institute head and professor at the Institute for Marketing and Consumer Research All answers

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