Research at WU Vienna

Our 1,600 researchers focus on topics in the fields of business and economics, society, and law.

Current Research

To the newsroom
Always follow your nose: The influence of active smelling on purchase decisions
Does our sense of smell influence our buying behavior? Yes – at least for people with a high “need for smell.” A study carried out at WU (Vienna University of Economics and Business) has shed more light on the role the nose plays when shopping.

Topic of the Month

What makes a city smart?
Smart Cities: A green dream?

Many cities want to be seen as “smart” today. But what does this actually mean? This is what linguist Sara Matrisciano-Mayerhofer focuses on in her research.

In a Nutshell

All videos
Psychopaths in the C-Suite
Psychopaths in the C-Suite

The cliché of the monster in pinstripes comes up again and again in films, media reports, and even academic research. Is it true or just a myth? WU researcher Günter K. Stahl explains ...

A Cinderella story
Upcycling: The identity of products

Once an airbag, now a handbag: Bernadette Kamleitner of the Institute for Marketing & Consumer Research explains why it makes sense to refer to the former identity of upcycled products.

New Publications

Events

All events
Location: Library & Learning Center Ceremonial Hall 1

on 06 December 2023 Starting at 18:00

WU Manager of the Year 2023: Susanne Baumann-Söllner

How innovative are public-sector companies?
WU matters. WU talks.

Location: Library & Learning Center Forum

on 13 December 2023 Starting at 18:00

WU Awards and Best Paper Awards 2023

Congratulations!
WU matters. WU talks.

Location: Library & Learning Center Ceremonial Hall 1

on 20 December 2023 Starting at 18:00

Love, Money & Parenting

How economics explains the way we raise our kids
WU matters. WU talks.

Location: Library & Learning Center Ceremonial Hall 1

on 17 January 2024 Starting at 18:00

Brand Boycotts

Ethical consumption and activism
WU matters. WU talks.

We have the answers

How important is scent marketing in an online environment?
Bernadette Kamleitner, institute head and professor at the Institute for Marketing and Consumer Research All answers

Ask Your Question

Our researchers are available to answer your questions about business, economics, social issues, and law.