Blick in das LC Gebäude

News Archive MCARSS

[Translate to English:] meierer and bachmann talk

Bachmann & Meierer: Not every day an average Joe

Markus Meierer and Patrick Bachmann (University Zurich and ETH Zurich) shared with us their recent research on generalizing a probabilistic model commonly used by marketing analysts for predicting…

[Translate to English:] Marketing & Customer Analytics

From SMT to MCA: The new year brings us a new Institute label

Since January 1st our Institute’s name has changed to Marketing & Customer Analytics (MCA). This new label recognizes that our research focus and teaching skills are not constrained by industry…