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News Archive MCARSS

[Translate to English:] Wüstenrot

Digital Marketing Analytics bei Wüstenrot

Michael Janicek, Head of Marketing & Analytics, und Kerstin Tüchler, Data Scientist, teilten mit unseren SBWL Studierenden praktische Erfahrungen und Insights aus der Durchführung von Churn-Analysen…

[Translate to English:] defense Konstantin

How to manage online reviews in the hotel industry?

Today Konstantin Kremslehner defended successfully his dissertation on online reviewing behavior in the hotel industry. Using a unique dataset he acquired in close collaboration with his family-run…

[Translate to English:] meierer and bachmann talk

Bachmann & Meierer: Not every day an average Joe

Markus Meierer and Patrick Bachmann (University Zurich and ETH Zurich) shared with us their recent research on generalizing a probabilistic model commonly used by marketing analysts for predicting…

[Translate to English:] Marketing & Customer Analytics

From SMT to MCA: The new year brings us a new Institute label

Since January 1st our Institute’s name has changed to Marketing & Customer Analytics (MCA). This new label recognizes that our research focus and teaching skills are not constrained by industry…