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News Archive MCARSS

[Translate to English:] stefan vamosi defensio

Stefan Vamosi presented his sequence similarity model

Stefan Vamosi successfully defended his dissertation "A Deep Recurrent Neural Network Approach to Learn Sequence Similarities for User-identification and Behavioral Market Segmentation". In his work,…

WU Logo as fallback image for news article.

Welcome to the team, Malik!

I'm Malik, the new prae doc starting today at the Institute for Marketing & Customer Analytics. I joined the Institute for Marketing and Customer Analytics in October 2022, as a Research and Teaching…

[Translate to English:] RSS Jura Liaukonyte

Last Research Seminar Lecture of this semester by Prof. Jura Liaukonyte, Cornell University

For our last Research Seminar Lecture of this semester, we had the pleasure of welcoming Prof. Jura Liaukonyte from Cornell University. She presented her work about patterns in brick-and-mortar and…

[Translate to English:] RSS Talk_Coleen Hamerling

Colleen Harmeling on morality and donation giving

In the latest talk of our Research Seminar Series, Colleen Harmeling, Associate Professor of Marketing at Florida State University, presented her research on morality and donation giving. We all hold…

[Translate to English:] Olivier Rubel

Olivier Rubel, Graduate School of Management, University of California Davis, US

Last week Olivier Rubel from Graduate School of Management, University of California Davis (US) have presented his latest research in our Research Seminar Series. For most firms the big part of…

[Translate to English:] Nadine Schröder presents what drives customers to engage in online reviews

Two presentations of MCA at EMAC 2022

Online reviews have become an important feedback instrument for both (prospective) customers and companies. Given their increasing importance, marketers are keen to understand and to monitor…

[Translate to English:] Michaela Draganska

RSS Talk by Michaela Draganksa, Drexel University’s LeBow College of Business (US)

Last week, Prof. Michaela Draganska, from Drexel University’s LeBow College of Business visited us and presented her research in one of our Research Seminar Series lectures. Usually, marketing…

[Translate to English:] Orhun Yesim

RSS Talk by Yesim Orhun, University of Michigan (US)

Yesterday, Yesim Orhun from the University of Michigan presented one of her latest projects in the Research Seminar Series. Her project “Motivated Optimism and Workplace Risk” deals with the return to…

[Translate to English:] renana-peres-research-talk

Research Talk by Renana Peres, The Hebrew University Business School (IL)

We had the opportunity to welcome Prof. Renana Peres, the Head of Marketing Department and Vice Dean for External Affairs at the Hebrew University Business School in Israel as our fourth speaker in…

[Translate to English:] SBWL Messe

Brand New: Specialization (SBWL) in Digital Marketing

Thomas Reutterer presented our brand new and completely reworked specialization in Digital Marketing at ÖH-WU's SBWL Messe. If you want to prepare yourself for the challenges offered by modern…