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News Archive MCARSS

[Translate to English:] renana-peres-research-talk

Research Talk by Renana Peres, The Hebrew University Business School (IL)

We had the opportunity to welcome Prof. Renana Peres, the Head of Marketing Department and Vice Dean for External Affairs at the Hebrew University Business School in Israel as our fourth speaker in…

[Translate to English:] SBWL Messe

Brand New: Specialization (SBWL) in Digital Marketing

Thomas Reutterer presented our brand new and completely reworked specialization in Digital Marketing at ÖH-WU's SBWL Messe. If you want to prepare yourself for the challenges offered by modern…

[Translate to English:] Filipe Defensio

Filipe Sengo Furtado explains how to model Share of Wallet

Getting a sense of customers' purchase activities outside the firm is of crucial importance when it comes to designing targeted marketing actions for the existing customer base. Our team member Filipe…

[Translate to English:] Hannes Datta

Research Talk by Hannes Datta, Tilburg University (NL)

As a third guest speaker in our Seminar Series, Hannes Datta, Associate Professor of Marketing at Tilburg University, presented his and his coauthors’ work on demand drivers for Spotify playlists. …

[Translate to English:] Martins defensio

Martin Reisenbichler on applying AI in content marketing

We cordially congratulate our team member Martin Reisenbichler who successfully defended his dissertation! In an impressive talk he demonstrated how advanced machine learning and natural language…

[Translate to English:] Hendrik Moeller

Marketing Dashboards bei Schenker Logistics

Die entscheidungsrelevante Aufbereitung und Visualisierung von Markt- und Marketing-Informationen gewinnen in vielen Bereichen zunehmend an Bedeutung; so auch in der Distributionslogistik.…

[Translate to English:] Raiffeisen

Raiffeisen Digital Research Platform for Customer Analytics

Die Raiffeisen Bank International versorgt ihre Kunden und Kooperationspartner regelmäßig mit aktuellen Forschungsdaten und Marktinformationen. Die hierfür verwendete Raiffeisen Research Platform wird…

[Translate to English:] Stephan Seiler

Research Talk by Stephan Seiler, Imperial College London (GB)

The first speaker for the summer semester 2022 at our Research Seminar Series was Stephan Seiler from Imperial College London. Stephan presented his and his co-authors’ work on how to best design…

[Translate to English:] Wüstenrot

Digital Marketing Analytics bei Wüstenrot

Michael Janicek, Head of Marketing & Analytics, und Kerstin Tüchler, Data Scientist, teilten mit unseren SBWL Studierenden praktische Erfahrungen und Insights aus der Durchführung von Churn-Analysen…

[Translate to English:] defense Konstantin

How to manage online reviews in the hotel industry?

Today Konstantin Kremslehner defended successfully his dissertation on online reviewing behavior in the hotel industry. Using a unique dataset he acquired in close collaboration with his family-run…