Zwei Studierende sitzen im Audimax

Successful Student Projects in Cooperation with Mars and MAV

21/01/2019

Within their course "Consumer and Buyer Behaviour", our 1st semester students got the chance to apply their marketing skills to two interesting projects in cooperation with MAV (Austrian association of branded goods producers) and Mars. While the project with MAV focused on "Brand Authenticity", students assigned to the project with Mars worked on topics like "Social Trends", "Health & Body Trends" and "Food Trends".

We would like to congratulate all participants on their successful final presentations and wish our new cohort all the best for their second semester!

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