Procter & Gamble: Marketing strategy for a radically new product


Procter & Gamble enriched again this year’s kick-off with a case study that revolved around one of their latest razor innovations. Students were split up into small groups and either identified a viable marketing strategy for the new Gillette Labs, or put themselves into the role of a key account manager and prepared a sales pitch. A lively discussion with company representatives in both key account management and finance concluded the case study.

Thanks to P&G for sharing their marketing insights with our students!

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