Blick in das LC Gebäude

Back to University! Entry Exam for the Retail & Marketing Specialization


Luckily, our entry exam for our specialization could take place in person this semester – but with some digital support. From scanning the “3G rule” via phones to registering the seating positions via WU’s new Check-In app, digital tools helped us provide a safe exam environment in the auditorium. We thank our students for coming well-prepared with the Austrian “Green Pass” app to check their status.

Our students have received a warm welcome from Prof. Nils Wlömert, head of the Institute for Retailing & Data Science. He emphasized again the high demand for retail- and data-savvy candidates in the job market and was very pleased by the strong interest in our SBWL.

Now the Retailing & Data Science team awaits the challenge of picking the brightest and most motivated students from the many applicants to start into two exciting semesters with them! The first application for the courses “Handelsmarketing” and “Methoden der Handels- und Marktforschung” already starts in the following week.

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