In the Retail Marketing Consulting course, our students are focusing this semester on the acceptance of the single-use deposit system among different generations. This exciting project was commissioned by Roman Postl, Head of Business Unit East Central Europe at Tomra, and Monika Fiala, Managing Director of EWP Recycling Pfand.
Our students are now entering the desk and field research phase before presenting their findings and recommendations in January.

We look forward to an exciting semester ahead!