As every year in June, the industry get-together “Regal Branchentreff”  brought together numerous representatives of brands and retailers. Manufacturers presented new products, keynote speakers provided information on the latest trends in the FMCG sector and the concluding panel discussion focused on the topic: "Between calculation and creativity. Does brand innovation have a chance?" One highlight was the first-ever ReTech Award, which honored pioneering technological concepts in Austrian retail.

As every year, our most dedicated SBWL students accompanied us to the event. We are delighted to be able to give them the opportunity to start building their network at this well-known fmcg-event.