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Project wrap up with Sonnentor


Congratulations to all students in the Retail Marketing Consulting course! After an intensive study of the Sonnentor brand this summer semester, we presented the results to Johannes Gutmann and Berndt Kienmeyer. In the project "The Sonnentor store today and tomorrow!", the students looked at how Sonnentor, as an early mover in sustainability marketing, can continue to be perceived as an innovative store in the future.

Following desk research, the students took a close look at 7 store locations in Vienna and conducted a total of 252 interviews with existing and potential Sonnentor customers. It was great to see what exciting insights the students have derived from the data they have collected.

Many thanks also to our client for the exciting questions and the generous goodie bags!

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