Experttalk with Hendrik de Jong, Mars Austria
Kick-off of the ice cream season in a practical dialogue
In an early summer practical dialogue this week, Hendrik de Jong, Managing Director at Mars Austria, gave us an insight into the opportunities and challenges of entering a new FMCG category. Using ice cream as an example, he showed the participants how the market is developed step by step. Strong brands like Snickers, Mars and M&Ms serve as a platform. We were really convinced not only by the lecture, but also by the product samples, which allowed us to see for ourselves the high quality of the products.
We thank Mr de Jong for the practical insight into FMCG marketing, for the generous goodie bags and especially for the detailed and open way in which he answered the numerous questions after the lecture.
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