At the start of the Praxisdialog semester, we had the pleasure of welcoming Barbara Seidelmann, who provided us with great insights into the topic of retail design as well as into the international projects of her company, 5 Star Plus Retail Design.

Our students found it particularly exciting to hear about her many years of experience in China, especially her perspectives on how heterogeneous consumer behavior is in such a vast country. Equally impressive is the speed at which projects are implemented there.

With the many questions from our students – not only during the Q&A session but also in the conversations afterward – it was a start to the Praxisdialog semester that we couldn’t have wished for any better!