Blick in das LC Gebäude

Podium discussion at MCÖ about retail promotions


The Marketing Club Austria (MCÖ) hosted a virtual club meeting on May 17th. After keynotes by Christina Tönniges und Amata Ring (GfK) and Wilhelm Asmus (Target) a discussion was held on the pros and cons of retail promotions. Cordula Cerha represented the Institut for Retailing and Data Science and shared the podium with Lisa Reisenberger (Palmers), Leonhard Kehl (Kehl Pricing Research & Consulting), Walter Lukner (Payback) and Andrea Unger-Posch (Ströck)

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