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Ethno-Food Project with Shan Shi

16/10/2023

Long-distance travel and social media have given Austrians a taste for international dishes. Since we have all rediscovered our kitchens during Corona, the ethno-food trend is also booming in food retail. We are therefore excited to carry out a project for the Asian food brand Shan-Shi (a brand of the FMCG Company Maresi) this semester. Our sincere thanks go to Monika Schiller and Julia Limbeck for the exciting briefing they presented this week. Now it's time for the dedicated students in the course in the course Retail Marketing Consulting to compile a competitive analysis - fieldwork and taste-tests included. To get to know the brand better, they received a fine goodie bag with Shan Shi products at our project kick-off meeting.

[Translate to English:] Gruppenfoto
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