Digital Disruption in the Publishing Industry
In our last expert talk of the summer term 2021, we had the pleasure to invite Martin Kneschaurek, publishing director for Print & E-Paper at the newspaper “Der Standard”, as a guest lecturer. In his presentation “Chances of digital disruption in the publishing industry”, he gave insights into the newspaper sector transformation in the digital age to over 90 students. Prominent examples were readers’ engagement in forums and new publishing formats like videos. In line with the lecture, there is also an ongoing research cooperation with the Institute for Retailing & Data Science, where we evaluate different digital subscription offers. However, there is also innovation happening in the analogue world. Via a subsidiary, “der Standard” does not only deliver newspapers to our homes but also breakfast. Furthermore, the strict separation between the editing and publishing department has been thoroughly discussed.
We sincerely thank Mr. Kneschaurek for an exciting talk and an interesting discussion. We are looking forward to seeing many of you in our expert talks in the upcoming winter term!