CERR 2022 in Zagreb
The seventh CERR (Colloquium on European Research in Retailing) took place this year at the Ekonomski Fakeltet campus in Zagreb. Perfectly organised by the team Dr. Kristina Petljak and the CERR organisers Prof. Xavier Brusset (Skema Business School France), Prof. Marta Frasquet (Universidad de Valencia), Prof. Christoph Teller (Johannes Kepler University Linz), Prof. Herbert Kotzab (University of Bremen).
Cordula Cerha and Fabian Nindl spoke on "Providing in-store experience for digital natives in brick-and-mortar book stores". Christina Holweg and Prof. Christoph Teller spoke about their cooperation project "Costs and benefits of reusable packaging systems in retail stores".
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