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News Archive MCARSS

[Translate to English:] Keith Wilcox

Final Research Talk by Keith Wilcox, Texas A&M University (US)

At the end of June, we had the pleasure of welcoming Keith Wilcox from Texas A&M University, which provided a fitting conclusion to a semester filled with insightful research talks. Keith presented…

[Translate to English:] EMAC

Malik Stromberg and Nadine Schröder presented at marketing conferences

Uplift-based campaign targeting to maximize long-term customer revenue (Malik Stromberg, Patrick Bachmann, Markus Meierer, Thomas Reutterer) Optimizing the impact of a targeted marketing campaign…

[Translate to English:] nicole mead

Research Talk by Nicole Mead, York University (CA)

As our latest guest in the Research Seminar series, we were delighted to welcome Nicole Mead from the Schulich School of Business. She presented her most recent work on the links between lay beliefs…

[Translate to English:] nadine schroeder

Nadine Schröder presented in the conference “The Value of User Generated Data for Managerial Decision Making”

Nadine Schröder, together with Alicja Grzadziel, attended a conference workshop held by the Working Group "Data Analysis and Classification in Marketing". They presented their research project on how…

WU Logo as fallback image for news article.

WU Innovative Teaching Award 2024 to Bettina Wittmann

The Innovative Teaching Award recognizes innovative teaching designs that take up new ideas and approaches in the field of university teaching and learning. Focus: Peer-Learning: innovative ways for…

[Translate to English:] Anne-Laure Sellier

Research Talky by Anne-Laure Sellier/ HEC Paris

We had the pleasure of hosting Anne-Laure Sellier from HEC Paris as the most recent guest in our Research Seminar Series. She presented her lastest work on how slow and fast motion videography…

[Translate to English:] cvm course

Course Spotlight: Customer Value Management

This semester the three lecturers Thomas Reutterer, Malik Stromberg and Alexander Kulumbeg created an innovative simulation game in the Customer Value Management course of the Master's program. …

[Translate to English:] Sarah Gelper

Research Talk by Sarah Gelper, University of Luxemburg (LU)

As our latest guest for our Research Seminar Series we welcomed Sarah Gelper from the University of Luxemburg. She shared her recent work on temporary loyalty programs in retail. Many supermarket…

[Translate to English:] L.J.Shrum

First MRSS Research Talk this semester by L. J. Shrum

Keeping Up with the Joneses? Not So Much for Consumers Who Move Around a Lot Our most recent guest, Professor L. J. Shrum started off this semester’s research seminar series. Known for his research…

[Translate to English:] ithelps

Practitioner Talk by Sebastian Prohaska/ithelps

At WU (Wirtschaftsuniversität Wien) this week, Sebastian Prohaska from ithelps agency gave a talk titled "SEO Basics - How to Win in 2024." Sebastian began by explaining how Google ads and SEO work…