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News Archive SMRSS

[Translate to English:] Deborah Small

End of year research talk by Deborah Small, Yale SOM (US)

We had the pleasure of welcoming Professor Deborah Small from Yale School of Management as part of our Research Seminar Series. Deborah Small is a prolific researcher with very interesting articles in…

WU Logo as fallback image for news article.

Special research performance of our institute 2022

We are very proud to pronounce that the following publication is listed under one of the special research performances of our department: Sengo Furtado, Filipe, Reutterer, Thomas, Schröder, Nadine.…

[Translate to English:] SBWL Messe

Presentation at ÖH's SBWL Messe

Thomas Reutterer presented our specialization in Digital Marketing at ÖH-WU's SBWL Messe. If you want to prepare yourself for the challenges offered by modern marketing and digital business settings,…

[Translate to English:] Günter Hitsch

MRSS Talk by Günter Hitsch, University of Chicago (US)

We had the opportunity to welcome Prof. Günther Hitsch, the Kilts Family Professor of Marketing at the University of Chicago Booth School of Business as another visiting scholar in our Research…

[Translate to English:] Lan Lou

Research talk by Lan Lou, University of Southern California (US)

As our latest guest in our Research Seminar Series, we welcomed Lan Luo from the Marshall School of Business, University of Southern California (US). She shared her recent work on the role of profile…

[Translate to English:] Atlanta USA

Filipe participated at the Marketing Dynamics Conference, USA/Atlanta

The latest edition of the Marketing Dynamics Conference took place in Atlanta from the 10th until the 12th of November. Filipe Sengo Furtado attended the event to present the latest developments in…

[Translate to English:] Anne Klesse

RS talk by Anne Klesse, Erasmus University Rotterdam (NL)

As part of our Research Seminar series, we had the pleasure of welcoming Dr. Anne Klesse from the Rotterdam School of Management (RSM), Erasmus University Rotterdam. As part of her work on the impact…

[Translate to English:] Accenture Song

Digital transformation via Accenture Song & Data-driven Marketing

We proudly had three guest from Accenture Song in our Practitioner Series'! Yasmin Taga explained what Accenture Song is doing and its positioning in the industry. They particularly help their clients…

[Translate to English:] Ayelet Israeli

Research talk by Prof. Ayelet Israeli, Harvard University (US)

Prof. Ayelet Israeli from Harvard University (US) was our second guest in the Research Seminar Series this semester. She presented her work on “BEAT Unintended Bias in Personalized Policies”. …

[Translate to English:] Gilian Ponte

Gilian Ponte gives a talk in our Department Colloquium Series

Last week at our Research Seminar Series, Gillian Ponte, a visiting PhD student from the University of Groningen, presented his research on marketing analytics and consumer perceptions of privacy. …