Purpose and Profit

Location: WU (Vienna University of Economics and Business) , Library & Learning Center Ceremonial Hall 1 on 02 October 2024 Starting at 18:00 Ending at 19:30 WU matters. WU talks.
Type Lecture / discussion
LanguageEnglish
Organizer WU (Vienna University of Economics and Business) Marketing & Communications

How to develop a purpose-driven organization

This event is organized by the WU Department of Global Business and Trade

Increasingly stakeholders are demanding that companies pursue a higher purpose that goes beyond profits, such as addressing climate change or inequality. Research suggests that companies with purpose central to their strategy tend to have higher growth and profitability, whilst achieving higher levels of employee engagement and satisfaction. But what does developing a purpose- driven organization really mean? How do companies authentically live by their purpose and avoid rhetoric vs. reality gaps?

Keynote:

Günter Stahl, Professor of International Business, WU Vienna

Discussion:

Christof Miska, Associate Professor of International Business, WU Vienna

Nina Poxleitner, Co-Founder and Managing Partner of the social business “wirkt.”

Blanche Segrestin, Professor of Management Sciences at Mines Paris – PSL University, member of the Mission Committees of the purpose-driven companies Mirova and Maif

Lothar Wenzl, Managing Director at Trainconsulting, Systemic Organizational Transformation Specialist, author

Moderated by:

Wendy Chapple, Professor of International Business and CSR, WU Vienna

This event is an in-person event and will take place on campus. There will be no livestream.

Günter Stahl
WU Vienna
Christof Miska
WU Vienna
Nina Poxleitner
wirkt.
Blanche Segrestin
Mines Paris – PSL University
Lothar Wenzl
Trainconsulting
Wendy Chapple
WU Vienna

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