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Semester Kick-off for our specialization Retailing & Marketing


An integral part of our specialization is our kick-off event, where students can meet the lecturers in an informal setting. Due to Covid-19, our kick-off happened virtually this semester. Although we prefer offline personal contact, the online first contact with our students was still exciting. After a short introduction to our institute, we discussed the students’ expectations regarding this specialization and exchanged our thoughts regarding distance teaching. To conclude the event, our students proved their creative skills in an entertaining marketing challenge.

We wish our students a successful summer term!

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