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Guest Lecture and Project Kick off with Interspar


At the start of this summer semester, we had the pleasure of welcoming Mr. Holzleitner, CEO of Interspar, to our guest lecture series "Praxisdialog Handel und Marketing". During his talk we learned how Interspar presents itself as a locally rooted company and center of social life in the neighbourhood of its stores. Afterwards, we continued talking about recent retailing topics during the semester opening party. Thank you very much for the goodie bags filled to the brim with great products from Spar for our students!

Over the next few months, students in the course Retail Marketing Consulting, will be investigating the potential of additional services for positioning Interspar as a one-stop shopping hub of the future. We thank Mr. Michael, assortment manager at Interspar, for the interesting briefing and look forward to an exciting project!

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