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Storytelling in corporate newsrooms
The more newsroom structures determine corporate communications, the greater the importance of flexibility, flat hierarchies and individual autonomy, agile project teams, and a trial-and-error culture in the communications department. This is the result of a study by Jens Seiffert-Brockmann (Vienna University of Economics and Business) in cooperation with researchers from the University of Vienna. WU has selected the professor of business communication at the Department of Foreign Language Business Communication and head of the Institute for Communication Management and Media as Researcher of the Month.