On November 6-7th, Viktoria Rachwol and Luca Held had the opportunity to attend the Global Peter Drucker Forum in Vienna. Thanks to WU’s recent membership in the Peter Drucker Society Europe, we were offered tickets to one of the most prestigious management events in the world.

Why this Forum matters:

• A unique setting in Austria where global leaders, researchers, and young talents meet

• An opportunity to engage with cutting edge ideas on management and society
• A space where academic thinking and real world practice truly connect

This year’s theme: Next Era Leadership
The Forum invited participants to rethink what leadership means today.

The message was clear: leadership is not an individual attribute, it is a collective force that inspires people to act with purpose and create positive outcomes.

Being part of such an event gave us the chance to connect closely with practitioners and industry leaders. Conversations like these spark new research questions that are grounded in real-world challenges and help us ensure that our work remains relevant where it matters most.

Events like these remind us why it matters to stay curious, stay connected, and keep building knowledge that makes a difference.

If you want to learn more about the Forum, you can explore the full program here: https://www.druckerforum.org/home/