EXECUTIVE SUMMARY

In the interactive subject Business Project of our SIMC master program we developed a start-up idea as a part of the subject. Our idea is to start our own brand of sustainable, colorful, fun and supportive lingerie. Through our research we found there is a gap in the European market for this kind of brand.

Goal

The goal of our project was to develop a potentially successful start-up. To do this we had great guidance from our professors and formed an all-female team around our sustainable lingerie idea. Through the combination of our diverse background, we were able to bounce ideas and points of view off of each other and develop a well thought-through idea.

Methodology

For us to develop our start-up idea in a structured way we watched weekly lecture casts which educated us on the journey a typical start-up takes from ideation all the way to pitching in front of a jury. After we watched the lecture casts, we took part in in-person workshops on these topics. In each workshop we developed our idea further and then took time to include this development into our project until the next session. This was for example figuring out who our potential customers are. We firstly assumed who would our customers be and what they would think. Then to see if our assumption is correct after the workshop we went and interviewed our potential customers on their pains and needs.

Results

After interviewing our potential customers, testing our assumptions through a landing page and survey, researching the competition and market landscape, and lastly forming a financial plan we completed our project with great success and to a quality our team is very happy with. Pursuing and idea which includes a manufactured highly specific physical product is not the easy choice but our team is convinced this product has a great future and wonderful opportunities in the current landscape which is turning from fast fashion towards more sustainable apparel. We believe libushe lingerie will be part of these exciting developments.  

Cooperation Partner

• .libushe
  https://sites.google.com/view/libushe/home 

Contact Person

• See above

Student Team

• Miriam Ciglanska

• Hana Hlavinkova

• Pinar Koz

Project Manager

• Tina Marie Monelyon

• Shtefi Mladenovska

• Peter Keinz