Jan Fell, Ph.D. student and Research Associate at the E&I Institute, has been awarded a WULABS Small Project Grant by WU’s Competence Center for Experimental Research.  The grant allows to perform eye-tracking experiments aiming at generating new insights about how users browse and interact with crowdfunding websites such as Kickstarter.

The eye-tracking study is conducted as part of an ongoing collaboration between faculty of the E&I Institute and the Institute of Service Science at National Tsing Hua University, Taiwan.