EXECUTIVE SUMMARY

Did you enjoy learning foreign languages? We hope so. But sadly, in most cases your experience was probably rather tiring and dragged on for what felt like an eternity.

We are mylingua and we created a data-driven solution to make language learning exciting and effective again! We are crafting a personalized learning experience for every single learner.

Goal

mylingua will become the central hub for intermediate language learners globally. The core of mylingua is a content suggestion engine that pulls existing content, such as news articles, YouTube videos and podcasts, from the web and recommends content to users in a personal feed. Our recommendation engine is centered around users’ personal interest, skill level and learning need. This personalized content is then read, watched or listened to on mylingua and enriched with immediate translations and information on words’ frequency. Thus, learners can comfortably immerse themselves in the language and make informed decisions what words they should spend their time on. Gamification elements on the platform then help users memorize vocabulary. We will also match learners with fellow learners and tutors based on personal interest and skill level to create an engaging community for active communication practice.

Methodology

We analyzed different markets and opportunities to develop a great product for. Two major points made us choose mylingua as the winning model:

1. Market Opportunity: With the rise of EdTech (20% CAGR) and rising globalization, online language learning is far from peaking. In the current solution space, language learning is a dull process that is not focused on individual users’ needs and interests but generic across the board. Therefore, we agreed on a fast-growing market with an underdeveloped offering.

2. Personal Relationship: All our team members have learned foreign languages and the boring process led to low interaction with the language. As learners ourselves we want to craft an experience that is centered around the learner.

 

We chose Chinese as our entry point as it is a large and growing market with high user pain. We then identified the hypotheses mylingua’s business model depends on and conducted user interviews, a survey and user tests of the prototype we built to validate them.

Results

The results of this project are the validation of mylingua’s core assumptions regarding market opportunity and product viability and feasibility, a functioning prototype and a pitch deck.

Our questionnaire confirmed that learners prefer to study a language with content in the areas of their personal interest (85% of respondents) and that they are not very interested into their current learning material. The average score for how interesting they rate their learning content is only 6 out of 10. The feedback from our user tests has also been very promising.

We are continuously working on the user experience design and functionalities of our prototype before we launch a free beta phase in Q1 2022. To fuel our growth in both product development and online marketing, we are looking for a pre-seed funding and are excited to sign up the first paying customers in the next 12 months. Our initial market will be the DACH region with a heavy focus on marketing multipliers such as language schools or universities.

Interested in becoming part of our journey as an investor, business partner or colleague? Reach out to us (contact details below). We are looking forward to meeting you!

Cooperation Partner

• mylingua

Contact Person

• mylingua - mylingua@gmail.com

Student Team

• Michael Golth

• Florian Räuber

• Tim Winter

• Sebastian Schloissnik

• Julian Sorg

Project Manager

• Peter Keinz

• Shtefi Mladenovska

• Linn Kretzschmar