General public

Corporate Strategy in the Digital Age

25/09/2023

Discussion about digital transformation and its implications

Speakers:

Prof. Dr. Phillip C. Nell, Head of Institute for International Business

Sebastian Honold, Accenture Strategy - Industrial Executive

Christopher Lang, Strategy Consulting Manager at Accenture

Nikolaus Zottl, RBI Brand & Marketing Strategy

About:

The ongoing digital transformation creates many opportunities and challenges and it definitively changes the context in which firms are operating.  Together with representatives from the CEMS Corporate Partners Accenture and RBI, we discuss the digital transformation and its implications for strategic marketing and data-driven decision making.