Our History
This page aims to provide an overview of the history of economic education and Business Education in Austria, as well as the Institute for Business Education at WU Wien.
Timeline
New Curriculum
Starting with the 2026/27 winter semester, a new curriculum will take effect for the Master's program in Business Education at WU Wien.
What begins with the first course, "Introduction to Business Education", can lead to a Master of Science (WU) degree after five semesters and open up many opportunities in education and business. Furthermore, the program can be pursued on a full-time basis or, under certain conditions, on a part-time basis while working.
19th Business Education Convention
On May 8, 2026, the already 19th Business Education Convention takes place at WU Wien under the motto "Theory, Practice, and Dialog in Austrian Business Education".
This year, a prominent figure from the political arena, Federal Minister Christoph Wiederkehr, surprised guests at the Austrian Business Education Convention at WU Wien.
The program which can also be found on the event's website featured presentations on current topics such as artificial intelligence (AI), financial literacy and issues related to vocational training and business education students.
Introduction of the Competence Center for Financial Education
On December 16, 2025, the now Competence Center for Financial Education is introduced with an event titled Financial Education – a Life Skill that connects Disciplines, also featuring a panel discussion.
Just two years after its inauguration, the Center for Financial Education became the Competence Center for Financial Education, which brings together the expertise in financial education from several departments at WU Wien. The director of the Competence Center for Financial Education is Julia Riess and Bettina Fuhrmann serves as its academic director. Both are from the Institute for Business Education at WU Wien.
Inauguration of the Center for Financial Education
On September 12, 2023, the inauguration of the Center for Financial Education takes place at WU Wien.
One of the most important projects of the newly established Center for Financial Education are the financial education coaches in (Viennese) schools.
Bettina Fuhrmann becomes Head of the Institute for Business Education
In 2016, Bettina Fuhrmann takes over as Head of the Institute for Business Education. Under her leadership, new priorities have been and continue to be established, including financial education/financial literacy and the further development of…
Bettina Fuhrmann places particular emphasis on integrating practical training phases into educational programs and on developing innovative teaching methods. She promotes collaboration with international institutions and participation in international research projects. Under her leadership, the institute remains committed to teacher training, research, and public education initiatives to meet the challenges of the modern economic world. By promoting financial education - particularly through the establishment of the Competence Center for Financial Education - the institute aims to provide all people in Austria with a better understanding of economic interrelations and to prepare them for future economic challenges.
From Augasse to Welthandelsplatz
In the summer of 2013, the Institute for Business Education moves from the 2nd floor at Augasse 2 - 6, 1090 Vienna, to the 1st floor in one of the wings of the D2 building complex designed by Hitoshi Abe on the new WU campus.
The new address is Welthandelsplatz 1, 1020 Vienna, Building D2, Entrance B, 1st floor, on the edge of the Vienna Prater and is easily accessible by public transportation via the U2 subway line (Messe-Prater or Krieau stations) as well as tram line 1.
Study Business Education while working
Starting with the 2011/12 winter semester, it is possible to pursue the master’s program in Business Education at WU Wien while continue working.
Even though many students work while pursuing their studies, the part-time master’s program in Business Education differs significantly from other programs.
Through the use of distance learning phases, the concentration of in-person sessions during the semesters and timely communication of the schedule for the upcoming semester, the program is designed to allow students to balance their studies with their professional careers as effectively as possible. For this reason, only 30 students can be admitted to the part-time track each year; the program is designed to target (for more information)
teachers of business subjects at BMHS with at least 8 teaching hours per week, or
individuals with at least five years of professional experience following a full-time degree program who will remain employed during the master’s program.
1st Austrian Business Education Convention
Initiated by Josef Aff, the 1st Austrian Business Education Convention takes place on May 4, 2007 at the WU Wien, under the motto "Dialog between Research and Practice in Business Education".
Josef Aff becomes Head of the Institute for Business Education
After a 10 years of occupational activities in Germany as head of the Business Education chairs at the Universities of Cologne and Nuremberg, Josef Aff is appointed as Head of the Institute for Business Education at WU Wien.
Under Josef Aff's leadership, the following developments, among others, take place at the Institute for Business Education at WU Wien:
Integration of the practical phase into the degree program in the sense of a single-phase training (therefore five instead of four semesters - graduation with "teaching qualification").
Graduation with a Master of Science (not a Master in Education) to ensure compatibility with WU degrees and to promote polyvalence (professional employment options beyond schools).
Adding a "Business Eduation flavor" to the bachelor's degree program by offering the specialization "Business Training & Education Management", now known as "Business Training"
Establishing a Business Education degree program for working professionals ("career changer offer") for future BMHS teachers
Initiation of annual Business Education Conventions - alternating at all four BE locations in Austria - to institutionalize a disciplinary scientific discourse as well as the organization of Conventions for Didactics of Business Education at the Vienna location every two years to promote a practical dialogue with BMHS teachers.
Realization of EU educational cooperation projects with other EU member states to promote economic education in transition countries (Bulgaria, Russia, Central Asia, etc.).
Emphasis on subject-specific didactics in the master's program
Curricular incorporation of economics in the BE master's program (core subject and free elective) because this subject contributes significantly to addressing ethical, ecological and economic policy issues and is able to make a significant contribution to reflection and education.
Longer Standard Period of Study due to Supervised Teaching Practicum
As part of the reform of social and economic science programs, the duration of the Business Education program in Austria is extended to standard period of study of nine semesters.
The main reason for this one-semester extension is to allocate even more time to the practical school phase - the so-called Supervised Teaching Practicum - within the single-phase training program. This reform defines the curricular framework for Austrian business education until the 2002 university reform. Traces of this shift in thinking are also reflected in the restructuring of the degree program in accordance with the Bologna Process. A master’s program in business education at WU Wien lasts five semesters, while all other master’s programs have a standard period of study of four semesters.
Let's head to the Althanstraße University Center
In 1982, WU Wien moves into the newly constructed Althanstraße University Center (UZA 1, North Wing), located above the freight station of the Franz-Josefs-Bahnhof in Vienna's 9th district.
The new address of WU Wien is Augasse 2 - 6, 1090 Wien and the best way to get there by public transport is by taking tram line D.