Department of Marketing
The Department of Marketing is a center of excellence in marketing education, marketing research, and marketing practice. In research, our goal is to create novel and practically relevant marketing insights at the highest level of quality. In teaching, we equip our students with practical marketing skills and tools that enable them to become constructive problem-solvers. Within five distinct marketing specializations and an internationally esteemed Master of Science in Marketing program, the Department successfully prepares more than 500 students per year for national and international career paths. In teaching and research, the department actively seeks exchange and cooperation with business practice.
The latest findings from our research
Maier, L., Schreier, M., Baccarella, C. V., and Voigt, K.-I. (2023): EXPRESS: University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers.Journal of Marketing, forthcoming. (link)
Ahmadi I., Abou Nabout N., Skiera B., Maleki E., Fladenhofer J. (2023): Overwhelming Targeting Options: Selecting Audience Segments for Online Advertising. International Journal of Research in Marketing, forthcoming. (link)
Research Seminar Series
The "Research Seminar Series" helps our faculty get and stay in touch with outstanding international researchers in the field of marketing. Scholars from the world`s top universities are invited to present their research and to discuss current trends and developments in all major areas of marketing.