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Department of MarketingRSS


The De­part­ment of Mar­ket­ing with its six in­sti­tutes acts as a com­pet­ence center for re­search and teach­ing in core mar­ket­ing dis­cip­lines such as mar­ket­ing man­age­ment, in­ter­na­tional mar­ket­ing, con­sumer be­ha­vior, ser­vice mar­ket­ing & tour­ism, in­ter­act­ive mar­ket­ing & so­cial me­dia and re­tail­ing. This con­cen­tra­tion of re­sources is a ma­jor ad­vant­age for the uni­versity and con­trib­utes sig­ni­fic­antly to WU’s in­sti­tu­tional and in­ter­na­tional pro­file. Close co­oper­a­tion with the busi­ness and mar­ket­ing com­munit­ies adds to the de­part­ment’s out­stand­ing repu­ta­tion.


Prof. Dr. Martin Schreier
De­part­ment Head, Head of In­sti­tute

In­sti­tute Mar­ket­ing Man­age­ment

Dr. Nadia Abou Nabout

Prof. Dr. Na­dia Abou Nabout
Head of In­sti­tute

In­sti­tute for In­ter­act­ive Mar­ket­ing & So­cial Me­dia

Prof. Bodo B. Schle­gel­milch, B.Sc., M.Sc., Ph.D., D.Litt., Ph.D. (hon.)
Head of In­sti­tute

In­sti­tute for In­ter­na­tional Mar­ket­ing Man­age­ment

Prof. DDr. Ber­na­dette Kam­leit­ner
Deputy De­part­ment Head, Head of In­sti­tute

In­sti­tute for Mar­ket­ing and Con­sumer Re­search

Prof. Dr. Tho­mas Reut­terer
Head of In­sti­tute

In­sti­tute for Ser­vice Mar­ket­ing and Tour­ism

Prof. Dr. Peter Schned­litz
Head of In­sti­tute

In­sti­tute for Re­tail­ing and Mar­ket­ing


Grünräume als Tourismusattraktionen

Mar­git Kast­ner (WU) und Claudia Bauer­-Krösbacher (IMC FH Krems) arbeiten seit 2016 am Pro­jekt „Grünräume als Tour­is­mus­at­trak­tionen". Wien im Ver­gleich zu aus­gewähl­ten europäis­chen Städten“, das vom...

Künstlergruppe druck werk "WERTPAPIER"

14 Künst­ler­innen und 2 Künst­ler des Per­chtoldsdor­fer Ver­eins druck­werk stel­len ihre Arbeiten an un­serem De­part­ment bis Ende März 2018 aus. Zu se­hen sind 101 Drucke, davon viele Radier­ungen,...

Research Talk by Marco Bertini, ESADE, Barcelona (ES)

Marco Bertini from ESADE in Bar­celona held a talk on con­sumer re­act­ance to con­di­tional dis­counts as part of our De­part­ment’s Re­search Sem­inar Ser­ies. The presen­ted re­search sug­gests that dis­counts...

De­part­ment Team

Head of the De­part­ment


Scien­ti­fic Staff

directly to the Department