Read out

Department of MarketingRSS


The De­part­ment of Mar­ket­ing with its six in­sti­tutes acts as a com­pet­ence center for re­search and teach­ing in core mar­ket­ing dis­cip­lines such as mar­ket­ing man­age­ment, in­ter­na­tional mar­ket­ing, con­sumer be­ha­vior, ser­vice mar­ket­ing & tour­ism, in­ter­act­ive mar­ket­ing & so­cial me­dia and re­tail­ing. This con­cen­tra­tion of re­sources is a ma­jor ad­vant­age for the uni­versity and con­trib­utes sig­ni­fic­antly to WU’s in­sti­tu­tional and in­ter­na­tional pro­file. Close co­oper­a­tion with the busi­ness and mar­ket­ing com­munit­ies adds to the de­part­ment’s out­stand­ing repu­ta­tion.


Prof. Dr. Martin Schreier
De­part­ment Head, Head of In­sti­tute

In­sti­tute Mar­ket­ing Man­age­ment

Dr. Nadia Abou Nabout

Prof. Dr. Na­dia Abou Nabout
Head of In­sti­tute

In­sti­tute for In­ter­act­ive Mar­ket­ing & So­cial Me­dia

Prof. Bodo B. Schle­gel­milch, B.Sc., M.Sc., Ph.D., D.Litt., Ph.D. (hon.)
Head of In­sti­tute

In­sti­tute for In­ter­na­tional Mar­ket­ing Man­age­ment

Prof. DDr. Ber­na­dette Kam­leit­ner
Deputy De­part­ment Head, Head of In­sti­tute

In­sti­tute for Mar­ket­ing and Con­sumer Re­search

Prof. Dr. Tho­mas Reut­terer
Head of In­sti­tute

In­sti­tute for Ser­vice Mar­ket­ing and Tour­ism

Prof. Dr. Peter Schned­litz
Head of In­sti­tute

In­sti­tute for Re­tail­ing and Mar­ket­ing


Upcoming: Research Talk by Aradhna Krishna

In her Re­search Talk on June 26th Aradhna Krishna will talk about "Mental Sim­u­la­tion and other Mental Im­agery"

Spendenaktion am WU Campus (04.-08. Juni) – Marketing für Non-Profit-Organisationen

Im Rah­men einer Forschung­sko­op­er­a­tion mit der Car­itas Erzdiözese Wien ver­an­stal­ten wir diese Woche eine Spendenaktion auf dem WU Cam­pus (TC Gebäude). Bei der Ak­tion wer­den Spenden für den Can­isibus...

Young Economists Award 2018 der Nationalökonomischen Gesellschaft (NOeG)

Chris­tian Hotz-Be­hof­s­its (De­part­ment für Mar­ket­ing), Florian Huber und Tho­mas Zörner (beide De­part­ment für Volk­swirtschaft) er­hiel­ten für eine Pub­lika­tion zum Thema Bit­coin-­Fore­cast­ing den Young...

De­part­ment Team

Head of the De­part­ment


Scien­ti­fic Staff

directly to the Department