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Department of MarketingRSS


The De­part­ment of Mar­ket­ing with its six in­sti­tutes acts as a com­pet­ence center for re­search and teach­ing in core mar­ket­ing dis­cip­lines such as mar­ket­ing man­age­ment, in­ter­na­tional mar­ket­ing, con­sumer be­ha­vior, ser­vice mar­ket­ing & tour­ism, in­ter­act­ive mar­ket­ing & so­cial me­dia and re­tail­ing. This con­cen­tra­tion of re­sources is a ma­jor ad­vant­age for the uni­versity and con­trib­utes sig­ni­fic­antly to WU’s in­sti­tu­tional and in­ter­na­tional pro­file. Close co­oper­a­tion with the busi­ness and mar­ket­ing com­munit­ies adds to the de­part­ment’s out­stand­ing repu­ta­tion.


Prof. Dr. Martin Schreier
De­part­ment Head, Head of In­sti­tute

In­sti­tute Mar­ket­ing Man­age­ment

Dr. Nadia Abou Nabout

Prof. Dr. Na­dia Abou Nabout
Head of In­sti­tute

In­sti­tute for In­ter­act­ive Mar­ket­ing & So­cial Me­dia

Prof. Bodo B. Schle­gel­milch, B.Sc., M.Sc., Ph.D., D.Litt., Ph.D. (hon.)
Head of In­sti­tute

In­sti­tute for In­ter­na­tional Mar­ket­ing Man­age­ment

Prof. DDr. Ber­na­dette Kam­leit­ner
Deputy De­part­ment Head, Head of In­sti­tute

In­sti­tute for Mar­ket­ing and Con­sumer Re­search

Prof. Dr. Tho­mas Reut­terer
Head of In­sti­tute

In­sti­tute for Ser­vice Mar­ket­ing and Tour­ism

Prof. Dr. Peter Schned­litz
Head of In­sti­tute

In­sti­tute for Re­tail­ing and Mar­ket­ing


Research Talk by Martijn de Jong, Erasmus University Rotterdam (NL)

Martijn de Jong from Er­asmus Uni­versity Rot­ter­dam presen­ted his re­search on sens­it­ive con­sumer be­ha­vior in our Re­search Sem­inar Ser­ies on Novem­ber 8, 2018. Mar­ket­ing man­agers, policy makers, and...

Research Talk Koert van Ittersum; University of Groningen (NL)

Ko­ert van It­ter­sum presen­ted his re­search on in-store shop­ping dy­nam­ics in the de­part­ment’s Re­search Sem­inar Ser­ies. Ko­ert is pro­fessor of mar­ket­ing and con­sumer well-be­ing at the Uni­versity of...

Research Talk by Jennifer J. Argo, University of Alberta (CAN)

Jen­nifer J. Argo, the Carthy Pro­fessor in Mar­ket­ing at the Uni­versity of Al­berta (Canada), presen­ted in our Re­search Sem­inar Ser­ies her re­cently pub­lished work en­titled “Stand­ards of Beauty: the...

De­part­ment Team

Head of the De­part­ment


Scien­ti­fic Staff

directly to the Department
Research Seminar Series
Scholars from the world's top universities present their latest research and discuss the current trends and developments in marketing research.
The Faculty has a strong research output, which is underlined by a number of both internal and external research awards.
ARTS goes Marketing
The Department of Marketing uses its unique venue, designed by Hitoshi Abe, to host exhibitions of local artist.