Department of MarketingRSS

Wel­come

The De­part­ment of Mar­ket­ing with its six in­sti­tutes acts as a com­pet­ence center for re­search and teach­ing in core mar­ket­ing dis­cip­lines such as mar­ket­ing man­age­ment, in­ter­na­tional mar­ket­ing, con­sumer be­ha­vior, ser­vice mar­ket­ing & tour­ism, in­ter­act­ive mar­ket­ing & so­cial me­dia and re­tail­ing. This con­cen­tra­tion of re­sources is a ma­jor ad­vant­age for the uni­versity and con­trib­utes sig­ni­fic­antly to WU’s in­sti­tu­tional and in­ter­na­tional pro­file. Close co­oper­a­tion with the busi­ness and mar­ket­ing com­munit­ies adds to the de­part­ment’s out­stand­ing repu­ta­tion.

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In­form­a­tion Cam­pus WU 

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