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[Translate to English:] CERR_2_klein

CERR 2022 in Zagreb

The seventh CERR (Colloquium on European Research in Retailing) took place this year at the Ekonomski Fakeltet campus in Zagreb. Perfectly organised by the team Dr. Kristina Petljak and the CERR…

[Translate to English:] Master_7a

What a wonderful journey!

After 6 years of heading the MSc Marketing as the Academic Director, I am passing on the program as of September 1, 2022! Incredibly grateful for the many major milestones we could achieve together: …

[Translate to English:] A1_Start

Consumer Meet Up at A1

Together with A1, the Institute for Retailing & Data Science. conducted a study on customer centricity. Customer centricity is a much-used buzzword. The consistent alignment of the company with the…

[Translate to English:] Jura_5

Research Seminar Series with Jura Liaukonyte, Cornell University (US)

For our last Research Seminar Lecture of this semester, we had the pleasure of welcoming Prof. Jura Liaukonyte from Cornell University. She presented her work about patterns in brick-and-mortar and…

[Translate to English:] gamechanger_1

4Gamechangers Panel on the Change of Commerce

The 4Gamechangers Festival 2022 had a panel on the future of commerce. Under the moderation of PULS 24 anchorwoman Alexandra Wachter Cordula Cerha (WU Vienna), Maurice Beurskens (gurkerl.at), Johannes…

[Translate to English:] Polestar_1

Project presentation for Polestar

After an exciting semester in which a team of students from the Department of Marketing dealt with the topic of electromobility, we presented the results of this semester’s Retail Marketing Consulting…

[Translate to English:] Sustainability_de

Austrian Sustainability Award

At the Austrian Sustainability Award 2022, Ms Christina Holweg, together with Ms Eva Lienbacher and Ms Christine Vallaster from the Salzburg University of Applied Sciences, received the award for 2nd…

[Translate to English:] CC_Monterey

AMS Annual Conference 2022 in Monterey

After more than two years of virtual conferences, the Annual Conference of the Academy of Marketing Science took place again in-person in Monterey Bay, California. The latest research results were…

[Translate to English:] Hofer4E_1

HOFER4EXCELLENCE 2022

After two years, the time had come again: The retail company HOFER once again invited students to the proven and exclusive high potential event at K47. Two years of Corona-related break with many…

[Translate to English:] Michaela Draganska_1

Research Seminar Series with Michaela Draganska, Drexel University (US)

Research Talk by Michaela Draganska, Drexel University (US) Last week, Prof. Michaela Draganska, from Drexel University’s LeBow College of Business visited us and presented her research in one of our…