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[Translate to English:] Startfolie des Vortrages

Digital Disruption in the Publishing Industry

In our last expert talk of the summer term 2021, we had the pleasure to invite Martin Kneschaurek, publishing director for Print & E-Paper at the newspaper “Der Standard”, as a guest lecturer. In his…

Zoom discussion at MCÖ about retail promotions

Podium discussion at MCÖ about retail promotions

The Marketing Club Austria (MCÖ) hosted a virtual club meeting on May 17th. After keynotes by Christina Tönniges und Amata Ring (GfK) and Wilhelm Asmus (Target) a discussion was held on the pros and…

[Translate to English:] retail und data science Team

Presentation of our specialisation Retailing and Marketing

At the ÖH SBWL presentation day we had the opportunity to present our specialisation in Retailing and Marketing. Our program focuses on expertise in retail marketing, retail research, and data-driven…

[Translate to English:] Logo ECR

Certified ECR Manager Course

In cooperation with the Institute for Retailing & Data Science (R&DS), the training course to become a certified ECR Manager is yet again offered. In only four days, renowned research and industry…

[Translate to English:] Portrait Sandra Kolleth

Praxisdialog – in conversation with Sandra Kolleth, CEO at Miele

This week we were happy to welcome one of our alumni Sandra Kolleth as guest speaker in our expert talk series Praxisdialog. Interviewed by Professor Schnedlitz, Ms. Kolleth provided an insight into…

[Translate to English:] erste Folie Vortrag BIPA

“Covid-19 – Chances & risks of the crisis for the drugstore industry” Expert Talk with Mag. Lichtblau from BIPA

The second expert talk of this semester took place virtually on the 17th of March with the managing director of BIPA, Mag. Thomas Lichtblau on the topic of “Covid-19 – Chances & risks of the crisis…

[Translate to English:] Team Foto

Semester Kick-off for our specialization Retailing & Marketing

An integral part of our specialization is our kick-off event, where students can meet the lecturers in an informal setting. Due to Covid-19, our kick-off happened virtually this semester. Although we…

[Translate to English:] Praxisdialog Zoom Foto Semesterstart

All about books! Gustav Soucek for our expert talk series Praxisdialog

With over 90 participants, our first expert talk series Praxisdialog took place this summer semester. Gustav Soucek, managing director of the Main Association of the Austrian Book Trade, gave us…

[Translate to English:] Fachforum Molkereiprodukte

Expert Forum for Dairy products – digital!

Congratulations to the trade magazine Regal for the successful first digital expert forum on dairy products 2021! Industry experts discussed the latest topics such as nutrition trends, innovative milk…

[Translate to English:] Studierende bei der Abholung der Goodie-Bags

Collaboration with Maresi

We are delighted that the end of our last collaboration with Maresi already marks the beginning of our next exciting collaborations with the brand. As a reward for the great project results, students…