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[Translate to English:] Sustainability_de

Austrian Sustainability Award

At the Austrian Sustainability Award 2022, Ms Christina Holweg, together with Ms Eva Lienbacher and Ms Christine Vallaster from the Salzburg University of Applied Sciences, received the award for 2nd…

[Translate to English:] CC_Monterey

AMS Annual Conference 2022 in Monterey

After more than two years of virtual conferences, the Annual Conference of the Academy of Marketing Science took place again in-person in Monterey Bay, California. The latest research results were…

[Translate to English:] Hofer4E_1

HOFER4EXCELLENCE 2022

After two years, the time had come again: The retail company HOFER once again invited students to the proven and exclusive high potential event at K47. Two years of Corona-related break with many…

[Translate to English:] Michaela Draganska_1

Research Seminar Series with Michaela Draganska, Drexel University (US)

Research Talk by Michaela Draganska, Drexel University (US) Last week, Prof. Michaela Draganska, from Drexel University’s LeBow College of Business visited us and presented her research in one of our…

[Translate to English:] Hofer_0

Experttalk with Markus Chaloupka and Karin Viechtbaur, HOFER

Experttalk and get-together with HOFER The last event in the Praxisdialog Handel & Marketing in the summer semester 2022 took place this week together with HOFER. Markus Chaloupka, Managing Director…

[Translate to English:] Yesim Orhun

Research Seminar Series with Yesim Orhun

Yesterday, Yesim Orhun from the University of Michigan presented one of her latest projects in the Research Seminar Series. Her project “Motivated Optimism and Workplace Risk” deals with the return to…

[Translate to English:] Lukner_klein

Experttalk with Walter H. Lukner, Payback

Experttalk with Payback This week's Praxisdialog with Walter Lukner, Managing Director of Payback Austria, was all about customer loyalty. The company, which expanded from Germany to Austria in 2018,…

[Translate to English:] Hendrik de Jong

Experttalk with Hendrik de Jong, Mars Austria

Kick-off of the ice cream season in a practical dialogue In an early summer practical dialogue this week, Hendrik de Jong, Managing Director at Mars Austria, gave us an insight into the opportunities…

[Translate to English:] SBWL_Bild

SBWL Presentation

At the SBWL presentation of the ÖH, we had the opportunity to present our SBWL Retail and Marketing again this semester. Our programme offers students an insight into retail marketing and retail…

[Translate to English:] L'Oréal

Experttalk with Renate Schloesser and Jonas Schröder, L'Oréal

Datadriven Stories @L'Oréal This week, Renate Schlösser, Chief Data Analytics Officer, and Jonas Schröder, Data Analyst, from L'Oréal Germany and Austria held an inspiring talk in our guest lecture…