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Master Program

MSc Marketing: Rank 10 globally – we all celebrate!


Our MSc Marketing was awarded the amazing 10th place in the international QS Masters in Marketing Ranking 2023! For the fourth time in a row we made it into the Top 10 in the world! Key indicators of 122 programs assessed are program quality, graduates’ employability, academic reputation, and diversity of faculty and student body. We are super happy and want to express our gratitude to our fabulous students, alumni, our faculty, lecturers, and all partners who contribute to this outstanding success!

The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Marketing is an extremely exciting field of study. Dramatic economic and technological developments have changed the way we obtain information, make decisions, and interact with each other as well as with companies. The MSc Program offered by WU's Marketing Faculty aims to prepare students for this challenging environment by offering a rich set of first-rate courses with many experiential and project-based teaching elements.

Associate Professor Ulrike Kaiser, Academic Director of the MSc Program