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WU Awards 2017

22/06/2017

At this year's WU Awards, the Institute for Marketing Management received two awards for Star Journal articles. Ulrike Kaiser and Martin Schreier were honored for their contribution "The self-expressive customization of a product can improve your performance" (published in the Journal of Marketing Research). Martin Schreier was awarded for another article in the Journal of Marketing Research entitled "The value of marketing crowdsourced new products as such: Evidence from two randomized fields".

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