The two-woman SBWL Service & Digital Marketing Relaunch team, consisting of Julia Gföller (Institute for Interactive Marketing & Social Media) and Belinda Haid (Institute for Service Marketing) worked for the relaunch of the specialization (SBWL) in Service & Digital Marketing, a joint project between the two institutes.

The team implemented the relaunch with the dedication and motivation that the additional work resulting from such changes demanded. The two also contributed numerous suggestions for improvement during the discussion about the restructuring process. Their outstanding performance was an important factor in the success of the relaunch, which went smoothly for students, instructors, and the team members' supervisors. Their excellent work also made a substantial contribution towards establishing further inter-institutional activities at the Department of Marketing.