Tatiana Karpukhina received the Talenta Award 2017. This award is given for the three best master theses at the WU. The title of the master thesis is “Adoption of entomophagy in the western society” and examines how people could be persuaded to accept insects as food. Although the advantages of eating insects are significant (e.g., high protein, efficient and sustainable production), most people immediately show disgust and rejection. Tatiana investigated in two experimental studies which strategies could be used to reduce disgust and increase people’s willingness to try insects. This thesis is of high scientific quality and very relevant for society which will become increasingly important in the future. Congratulations!