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New Assistant Professor at the Department

02/03/2016

Pascal Güntürkün starts as new Assistant Professor at the Deparment of Marketing. He studied management and economics at the Ruhr-University of Bochum (Germany) from where he also obtained his doctoral degree in business administration.

His research connects the core marketing disciplines of customer relationship management and consumer behavior and is guided by a strong empirical focus. Emanating from this background, he aims to address practically relevant and academically important research questions which offer rigorous yet actionable insights for practitioners and advance theoretical knowledge in marketing.

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