WU Graduate and Young Entrepreneur Dr. Michael Platzer has received the annual Robert J. Lavidge Global Marketing Research Award 2017 from the American Marketing Association (AMA). The award recognizes outstanding achievements in marketing research and, despite its designation, very rarely leaves the country of origin. Dr. Platzer worked extensively on the development of methods for the value-for-money forecast and published some of them in the top journal Marketing Science (see Platzer and Reutterer, 2016 or here as video material) and also implemented his research as open source software (R package: BTYDplus). We congratulate our colleague!