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Pascal Güntürkün

Assoz.Prof. PD Dr. Baris Pascal Güntürkün

Assoz.Prof. PD Dr. Baris Pascal Güntürkün

Associate Professor

Pascal Güntürkün is Associate Professor at the Department of Marketing at WU Vienna. He received his doctoral degree from the Ruhr-University of Bochum (Germany) and joined WU Vienna as an Assistant Professor (tenure-track) in 2016.

Pascal combines quantitative with behavioral research methods to examine when and why successful relationships between consumers and organizations are formed or disrupted. One of his main lines of research is concerned with the short- and long-term consequences of actively engaging consumers in the (co-)production of goods and services. In his recent work, Pascal is particularly interested in exploring how charitable organizations and policymakers can leverage new marketing interventions and mechanisms to motivate consumers to engage in more prosocial behavior. To demonstrate the impact of his research in practice, he often combines field and lab experiments and collaborates with for and non-profit organizations (e.g., Ikea, Red Cross, SOS Children's Villages).

His work has been published in top-tier academic journals, such as the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Service Research, and the Journal of the Academy of Marketing Science, and received several national and international awards (e.g., best in conference award 2014 Winter AMA; several dissertation awards).

Research Interests

Selected Publications


Selected Awards